Film
Alcohol
2012
The Man Who Couldn´t Slow Down
Directed by Martin De Thurah
Insight
Every man has their white rabbit, the thing they spend their whole life chasing to find meaning, that many never catch.
Idea
Tell the story of Malcolm Cambell, the man who broke the land speed record 9 times, to underscore the idea that Hennesy is the product of the same kind of journey.
Execution
A fast paced film that shows a montage of Malcolm Cambell breaking the landspeed record.
Notes
Nicely filmed and produced.