The Killer Pack

Insight

While Indians were using repellants to fight mosquitos inside the home, new breeding grounds were popping up outside homes at garbage collection points.

Idea

Put protein inside Maxx Flash packaging that inhibited larvae from hatching in the places where these packs are disposed of.

Execution

A protein inside our packaging that inhibits larvae from hatching when the product is thrown away.

Notes

Really clever product design that has now become the staple across all of Maxx's repellants and successfully reduced mosquito populations.