Film
Fashion
2011
The K-Swiss MFCEO
Directed by Jody Hill
Insight
Attitude cannot be faked.
Idea
Appoint Kenny Powers as the outrageous CEO of K-Swiss.
Execution
A film starring Kenny Powers that shows him buying 51% of K-Swiss stock and turning the company around in his image.
Notes
It’s profane, It’s aggressive and in your face. If you're appointing Kenny Powers as your CEO, then you have no choice, but to completely hand the wheel to Danny McBride and Adam Mackay. If you don't give them the freedom to do their thing, then the whole thing will end up as flacid advertising garbage. This is as brave as it gets and they absolutely nailed it.