Film
Automotive
2013
The Hook
Directed by Filip Nilsson
Insight
If you want people to trust a safety feature, sometimes you have to prove it yourself.
Idea
Prove the strength of Volvo's truck hooks by putting the president of Volvos life in the hands of the hook.
Execution
A film that shows the president of Volvo standing on a truck suspended in the air by It’s hook.
Notes
Love this, another great Volvo piece.