The Hardchorus

Insight

When Valentines day lands on the same day as gameday, we're probably supposed to spend Valentines day with our partners.

Idea

Get men all over Europe off the hook on Valentines day with a personalised digital message.

Execution

Football fans record themselves singing Savage Garden, creating love letters partners can receive.

Notes

I didn't know this was a digital campaign, I thought this was just a great video. I guess that's the mark of a great digital stunt because it lives on beyond the moment it existed in. And it doesn't just live on, It’s iconic.