Film
Technology
2023
The Greatest
Directed by Kim Gehrig
Insight
Real fans can recognise a song within the first second, a point of pride worn as a badge of honour.
Idea
Show how with innovative features like Door Detection, Sound Recognition, Voice Control, and more, Apple products are designed to let you use your devices in ways that work best for you.
Execution
A film that shows a series of people living with a disability using Apple products to help not only live in the modern world, but thrive.
Notes
Really nice energy and craft to this. A classic Apple ad that is just super polished and uplifting.