The Gene Project

Insight

In the argument of nature vs nurture, there are some things that make up who we are that can only be as a result of our DNA.

Idea

A DNA test that shows whether you're a love or hater of Marmite.

Execution

A DNA test kit that parodies ancestry.com, that can be ordered through the Marmite website.

Notes

This is genius. It’s completley over-the-top, but it invites both lovers and haters of the brand to get involved in something completely unexpected.