Stunt FMCG 2017
The Gene Project
Insight
We don't really have control over what we like and don't like, but with advancements in DNA testing kits at least we have something to blame.
Idea
A DNA test that shows whether you're a love or hater of Marmite.
Execution
A DNA test kit that parodies ancestry.com, that can be ordered through the Marmite website.
Notes
It’s completley over-the-top, but it invites both lovers and haters of the brand to get involved in something completely unexpected.