Film
FMCG
2018
The Gene Project
Directed by James Rouse
Insight
Receiving the results of a medical test can be an extremely stressful and difficult time for not only those recieving the results, but their family as well.
Idea
Play on how divisive Marmite is by showing families ripped apart by their results of the Marmite Gene Project.
Execution
A film that shows a series of families responsing to the results of their gene tests.
Notes
This is perfect. Plays on all the cliches of families, nicely crafted.