Film
Automotive
2011
The Force
Directed by Lance Acord
Insight
When we're a child the world is magical, but as we grow up we become jaded and don't notice the fantastic things around us.
Idea
Show how VW tech brings magic back into our lives.
Execution
A film where father endearingly tricks his son into thinking he's using 'the force' by activating the autostart remote features on his VW.
Notes
This is so sweet. It goes a long way to see the world through the eyes of a child. One of the most beloved Superbowl ads because of how grounded and fun it is. Also because it has Star Wars in it...