Digital FMCG 2016

The First Ever Pinterest Yard Sale

Insight

The worthless things you already own can be worth more with a simple coat of paint.

Idea

Prove that a coat of paint can add value to old junk by upcycling old items.

Execution

A digital yard sale hosted on pinterest where items are spray painted with Krylon and sold at a higher price.

Notes

This is really clever and a completely unexpected idea for a spray paint company.

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