Stunt FMCG 2023
The First Edible Mascot
Insight
Mascott's have been a part of sports forever, but they've largely remained unchanged for decades.
Idea
The first ever edible mascott, a pop-tart that get's devoured after the game.
Execution
The Pop-Tart bowl, a game where the winner get's to eat the mascott at the end.
Notes
Pretty funny. Not everything needs to be insightful or solve a world issue.