The Fanchise Model

Insight

Xbox Design Lab sells customised controllers, but the price is 50% more than a regular controller which discourages many people from purchasing.

Idea

Counter the cost by turning gamers into entrepreneurs by allowing individuals to sell their customised controller designs at a profit.

Execution

A digital extension to the platform that allows people design their own controllers and promote them to earn cashback.

Notes

Clever way to turn a painpoint into something super interesting and fun about the customised controllers. This element is now the best part about customised controllers in my opinion as it taps into online gaming culture.