The Family Way

Insight

Half the time infertility is caused by the male, but because of the stigma around being sterile, men often don't go to the hospital to get their sperm checked.

Idea

Lower the barrier for men to get checked by creating an easy at-home test that men can do with their smartphone.

Execution

A self-checking kit that uses your phone camera to detect the activity of your sperm.

Notes

Fuck me. What an idea. How is this not in every pharmacy around the world?.