The Everyman Meal

Insight

We have this idea of what it means to be a man, but when it comes down to it, this steretype actually damages the identity of those who don't feel like they belong to it.

Idea

Point fun at the toxic male steretype by sharing stories of men who don't fit into that bucket as way to prove that the Everyman Meal is truly for every man.

Execution

A series of radio ads that feature men calling up and confessing to the unmanly things they do, reasured by a VO who confirms they are still a man.

Notes

Fun radio idea, we need more of this.