Film
Beer
2011
The Entrance
Directed by Fredrik Bond
Insight
We all have a desire to be the life the party, that person who can confidently take over a room and bring everyone joy.
Idea
The story of a man who makes the most perfect entrance to a party.
Execution
A film that follows a man as he enters the room to become the life of the party.
Notes
This is all vibe. It touches on some excellent cultural touchpoints, but ultimately It’s about making you feel good and in a way envy this cool guy who drinks Heineken.