Film FMCG 2019
The Endless Ad
Directed by Fernando Nogari
Insight
The concept of forever is hard to grasp.
Idea
An ad that lasts forever.
Execution
A ad for old spice, inside and ad for old spice, inside an ad for old spice.
Notes
An ad inside an ad inside an ad. This absolutely batship. Funny concept, taken way too far (but in the best way).