Film
FMCG
2013
The Cook
Directed by Scott Lyon
Insight
Whether you're an expert or a beginner, the kitchen should feel like a magical place.
Idea
Show that Lurpak is at the centre of every magical moment kitchen moment.
Execution
A film presented like a fantasy epic that shows an average woman in her small british kitchen whipping up beautiful meals.
Notes
Love the simple touches in the writing like "slighlty blunt knives." The fantasy treatment with the score and a writing isn't heavy handed. They didn't try to make it feel like you're watching a Lord Of The Rings spoof. It’s subtle and let's the food be the hero, not the parody.