Film
Automotive
2003
The Cog
Directed by Antoine Bardou-Jacquet
Insight
Great engineering is many small parts working in perfect harmony.
Idea
Demonstrate Honda’s brilliance through one long mechanical chain reaction.
Execution
A single shot of a Rube Goldberg machine built entirely from Honda parts, ending with the car starting.
Notes
Could be my favourite ad of alll time. Expertly crafted and you can tell how much thinking went into every moment of the design. They didn't just make a Rube Goldberg machine, they made one of the best ever.