Film Video Game 2025
The Club is Yours
Directed by Gary Freedman
Insight
FC players have spent years sending feedback into a void, never seeing it reflected in the actual game.
Idea
Prove those suggestions were heard by dramatising them, however absurd, on screen.
Execution
A chaotic, star-studded film featuring Jude Bellingham, Zlatan Ibrahimović and Lewis Hamilton acting out real fan feedback pulled from EA's Feedback Hub and Discord, backed by a suite of supporting films for social and TV.
Notes
Love the absurdity and scale of the piece feels like it hit's a great cross section of fan service, mass appeal and fun.