Integrated
FMCG
2018
The Child Replacement Program
Insight
When kids leave the nest it creates a void in parents lives that can be very difficult to adjust to.
Idea
Offer pet's as a solution to fill the void in order to help empty nesters adjust to life without thier kids.
Execution
A service that partners empty nesters with dogs.
Notes
A clever idea that works on so many levels as you build it out. Matching dogs who need homes with homes that need dogs.