Integrated FMCG 2018

The Child Replacement Program

Insight

When kids leave the nest it creates a void in parents lives that can be very difficult to adjust to.

Idea

Offer pet's as a solution to fill the void in order to help empty nesters adjust to life without thier kids.

Execution

A service that partners empty nesters with dogs.

Notes

A clever idea that works on so many levels as you build it out. Matching dogs who need homes with homes that need dogs.

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