The Big Leap

Insight

Leaning into kiss someone for the first time is one of the most terrifying things you can do.

Idea

Portray the moment of a first kiss as if were like leaping off the edge of a tall buidling to show that life is filled with moments of bravery.

Execution

A film that shows a man working up the courage to kiss a woman, cutting between the battle he's having inside his own mind and the moment he reaches out for the kiss.

Notes

Fits so beautifully within the world of Life Is A Beautiful Sport. Powerful and over the top in a really moving way. We all know how terrifying a first kiss is. To portray it in a meaningful way to underscore the brand message is very clever.