The Beauty Inside

Insight

We're visual creatures and despite the fact that we might try to convince ourselves otherwise, It’s what's on the outside that counts.

Idea

Make people think differently about what's on the outside by telling a love story where a woman falls in love with a man who changes bodies everyday.

Execution

An interactive movie, broken into parts, that invites audience members to play the role of the man in the story by uploading videos of themselves reading the script.

Notes

This is very interesting and different. The interactive element is very unique and the story has a nice link to the product. It’s a bit much for me, but I can see why so many people fell in love with this concept.