Adslut Archive Advertising Database

A tool made for inspiration, validation
and anyone who’s just a slut for good ads.

A tool made for inspiration, validation
and anyone who’s just a slut for good ads.

Log in Contact

Film Media 2011

The Bear

Directed by Matthijs van Heijningen

Insight

The more we indulge in film, the more we fall in love with it.

Idea

Tell the story of a bear rug that becomes a filmmaker to show the substanstial range in Canal+'s collection of films.

Execution

A mini-mockumentary film about a Bear rug, who's spot on the floor in front of the TV leads to a love for cinema so strong that he becomes a film director.

Notes

Such a cute and fun story. All the little decisions along the way help make this so rewatchable.

<all ads