Film FMCG 2011
The Baby Inside
Directed by LEGS
Insight
Youth is prized because it feels like our best years.
Idea
Show the happy baby inside all of us to promote the feeling of drinking Evian.
Execution
A stop motion film that features people wearing t-shirts with their inner baby printed on the front.
Notes
This is pretty different to what you see out there. Simple and lofi, but really effective and fun.