The Artois Probability

Insight

Gamers love to be challenged in ways that go beyond the traditional conventions of the game, It’s what fuels online communities.

Idea

Calculate the possibility of Stella being in those famous paintings by leaning on historical data.

Execution

Create a series of OOH that shows historical paintings with the likelihood percentage that Stella was in the painting as part of the visual.

Notes

Cool idea, but I'm struggling to find how this taps into a human insight or emotional story. There may be something in here, but It’s not jumping out to me, which is a bit of a missed oppurtunity in my opinion.