Integrated FMCG 2024

Thanks For Coke-Creating

Insight

All over the world artists and shop owners have replicated Coca-Cola's iconic logo, but while the recreations are often innaccurate, there's a beauty in the flaws.

Idea

Replace the iconic Coca-Cola logo with the ones created by the fans.

Execution

An integrated campaign that celebrates all the creations from around the world.

Notes

Really nice.

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