Integrated
FMCG
2024
Thanks For Coke-Creating
Insight
All over the world artists and shop owners have replicated Coca-Cola's iconic logo, but while the recreations are often innaccurate, there's a beauty in the flaws.
Idea
Replace the iconic Coca-Cola logo with the ones created by the fans.
Execution
An integrated campaign that celebrates all the creations from around the world.
Notes
Really nice.