Film
FMCG
2014
Thank You Mom
Directed by Lance Acord
Insight
Most great athletes wouldn't be where they are without mothers who supported them every step of the way.
Idea
Celebrate the mothers behind the the 2014 Winter Olympics games.
Execution
A film that shows a series of montages of athletes being raised by their mothers.
Notes
A nice insight around the sacrifice of mothers. Laid a really nice foundation for a very heartwarming campaign.