Film
Fashion
2004
Terry Tate: Office Linebacker
Directed by Rawson Marshall Thurber
Insight
Every office has those people who don't follow the rules, unfortunatley we're usually forced to just put up with those people.
Idea
Take down the people in the office who don't obey ofifice policies with a character called Terry Tate: Office Linebacker.
Execution
A series of TV spots that show Terry tackling rule breakers to the ground.
Notes
Reading up on this it, the succes of this campaign has been questioned with regard to It’s connection to Reebok. Did this make Reebok famous? Or was it just really funny?.