Telstra

Insight

In Australia, we’re used to great phone coverage in the cities, but not in the country, which is disappointing given how much pride we take in our rural areas.

Idea

Spotlight the rural parts of Australia, celebrating the unique flora, fauna and regional towns that thrive with better mobile coverage.

Execution

26 mini stop motion films that hero unique animals and plants from across the country.

Notes

This is great. Telstra always have a monstrous media buy for their brand campaign which inevitably get's tiresome. The creative is first and foremost great partnering with Jeff Low and Tobias Fouracre, but I love how it offers up 26 variations that hero all the different parts of the country and gives the campaign depth.