Tagwords

Insight

We immitate the behaviour of our idols and the coolest people ever have all enjoyed Budweiser, problem is none of the historical photography is usable.

Idea

Direct people where to find imagery of rock stars drinking Budwieser without breaking any copywrite laws.

Execution

Find all the images of rockstars drinking Budweiser and share the google search terms on outdoor and digital.

Notes

Pretty cool way to celebrate the legacy of the brand and tap into music culture without paying for it. Turns old rock stars into influencers.