Sweethearts Situationships

Insight

Modern relationships are getting harder and harder to define.

Idea

Turn Sweethearts’ most misprinted candies into the perfect Valentine’s gift for modern situationships.

Execution

A run of misprinted Sweetheart's candies that better define modern relationships as their messages are blurry and unclear.

Notes

Goes to show that even the small ideas for small brands can go big if it hits on a cultural nerve and is executed with good craft.