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and anyone who’s just a slut for good ads.

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Stunt Charity 2013

Sweet Trick

Insight

Children need protection because predators exploit their trust.

Idea

Shock people into awareness by showing how easy it is to lure children.

Execution

A stunt where a man made of candy lures children, exposing the dangers of pedophilia.

Notes

Bringing the problem to life in a forthright way. Great idea.

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