Swear Jar

Insight

At work we're expected to censor ourselves and behave in a manner that's deemed acceptable by our peers.

Idea

Bud Light lets you break free and bend the rules of what's appropriate.

Execution

A film where the office discovers the swear jar money is for beer, triggering a profanity spree.

Notes

Love how innocent this is. There's a casualness to the way that the receptionist suggest they might get Bud Light. There's a scheme here, but It’s not discussed, it feels like some unspoken agreement, which makes the whole idea even more powerful. Apparently this was shelved by the client, but sometime later Bud Light started their own content channel and this was used to promote it, going absolutely viral.