Support Scent

Insight

Symbols of support, like ribbons, often exclude the blind.

Idea

A perfume designed to act as a ribbon for those with blindness.

Execution

Partner with Kit to create a unisex fragrance called Support Scent, which actually allows the blind to recognise support around them. Priced at $5, all proceeds from the scent go to charity.

Notes

Brilliant idea. Feels like a really beautifullaly thought out campaign that truly embraces a community.