Subservient Chicken

Insight

In a world where with seemingly endless choices, we've never felt less in control.

Idea

Give people the ultimate choice: control a man in a chicken suit through a webcam.

Execution

A digital game that allows people to control a man dressed as a chicken to prove how great it is to have chicken your way.

Notes

It’s amazing to think this ad came out in 2004. It was so ahead of It’s time. The execution is really quirky as well. The chicken suit is wacky, It’s set in a random living room, It’s totally crazy and unhinged.