Film
FMCG
2007
Stuck
Directed by Harmony Korine
Insight
We put thought into gifts to show love.
Idea
Because Thorntons allows you to customise your gifts, they allow you to be more thoughtful.
Execution
A film through the eyes of a little boy imagining what to write in a card, that shows the magic of a customised gift.
Notes
Really nice craft and memorable style. The reverse effect does a good job of making everything feel dreamy.