Film FMCG 2007

Stuck

Directed by Harmony Korine

Insight

We put thought into gifts to show love.

Idea

Because Thorntons allows you to customise your gifts, they allow you to be more thoughtful.

Execution

A film through the eyes of a little boy imagining what to write in a card, that shows the magic of a customised gift.

Notes

Really nice craft and memorable style. The reverse effect does a good job of making everything feel dreamy.

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