Street Vet

Insight

Inconvence can be one of the biggest barriers to doing the important things in life.

Idea

A metrolight that detects health problems in dogs by checking their urine.

Execution

A metrolight with a detector built-in that tests dogs urine.

Notes

Super unique idea. Taps into a real issue and plays on the fears of dog owners with a light hearted solution. Strikes the balance really well.