Activation FMCG 2019
Street Vet
Insight
Inconvence can be one of the biggest barriers to doing the important things in life.
Idea
A metrolight that detects health problems in dogs by checking their urine.
Execution
A metrolight with a detector built-in that tests dogs urine.
Notes
Super unique idea. Taps into a real issue and plays on the fears of dog owners with a light hearted solution. Strikes the balance really well.