Film Logistics 2001
Stolen Idea
Insight
It doesn't matter what you say, what matters is the delivery.
Idea
Show the difference great delivery can make, using an office scenario as a metaphor.
Execution
A film, set in a boardroom, where a boss steals a junior’s idea yet wins applause thanks to perfect delivery.
Notes
Love it. Took me a long time to get, could be the most subtle nod to a product I've ever seen. I feel like if I made this one of my CDs would say "It needs a tagline to tie it together." None of that should matter though, It’s absolutely brilliant.