Stunt
Fashion
2007
Still Free
Insight
You can't just say you're cool, in order to have street cred you have break the rules and act rebellious.
Idea
Prove that Ecko is still an urban icon by staging a graffiti stunt at Air Force One.
Execution
Leak a video of Ecko tagging Air Force One as the ultimate act of rebellion.
Notes
I think if you did this today, in the age of information, you'd be outed as phonies. Still a cool and innovative gurilla style stunt.