Stevenage Challenge

Insight

We love to see an underdog succeed, this is especially the case in FIFA where players take teams from the bottom and try and win the league.

Idea

Reward FIFA players for taking a team to glory by sponsoring an underdog team in the real world.

Execution

Sponsor a low division soccer team so that in FIFA their kit has the Burger King logo and then challenge FIFA players to take that team to the top.

Notes

Awesome insight. Sponsored a real world soccer team to pentetrate FIFA with advertising. This would have taken years of work.