Spreadbeats

Insight

Media planners spend all their time in spreadsheets, which for them is a badge of honour.

Idea

Prove to media planners that spotify knows how to make you feel something by creating content housed entirely in spreadsheets.

Execution

A music video contained entirely in a spreadsheet.

Notes

As a media planner you would feel so "heard" by this idea. Love how niche and direct it is to It’s audience. Brilliant.