Sporty Vouchers

Insight

Nobody likes scraping ice off their cars every morning, but there is so much fun to be had in the snow.

Idea

Turn car snow into skid-marked ski slopes with minitature skiiers and snowboarders.

Execution

A series of tactical OOH that feature mini snowboarders and skiiers riding the poweder of people's hoods and front windows.

Notes

This is guerilla at It’s best. So simple, would kill today and get shared like crazy.