Film Technology 2010

Speed Tests

Directed by Aaron Duffy

Insight

We're numb to statistics about high speeds because we find them hard to visualise.

Idea

Demonstrate Chrome’s speed by comparing it to absurd competitors.

Execution

A series of films where whacky Rube Goldberg contraptions race Chrome and lose every time.

Notes

Dry and very "internety." Imagine this was very cool at the time with the dry nature of the content.

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