Sorry I Spent It On Myself

Insight

Christmas is usually a time for giving, but when it comes down to it really all we want is to just spend our hard earned money on something for ourselves.

Idea

Release a line of budget products from Harvey Nichols that people can gift so that they can spend the rest of their money on themselves.

Execution

The Sorry I Spent It On Myself Gift Collection - a line of products designed so that people can spend less on others and more on themselves.

Notes

This is really tongue and cheek and unexpected. Love the anti-christmas message which I imagine cut through the sameness we see at this time of year.