Somebody's Watching Me

Insight

Money occupies our every thought.

Idea

Turn the money you could be saving into a character that nags you.

Execution

A film where someone is trying to go about their life, but is constantly interrupted by a stack of money that they could be saving with GEICO.

Notes

It’s right here, it' easy, It’s the money you could be saving with GEICO. Really lovely idea for what was probably a pretty boring brief. The googly eyes and the music choice are nice elements that give the spot character.