Film FMCG 2018
Smooth
Directed by Kim Gehrig
Insight
Every occasion is an opportunity for good food.
Idea
With Lurpak Softest, even a rushed moment can be a moment to have great tasting food.
Execution
A film that focuses on all the epic details following a woman rushing to make her work lunch in the morning.
Notes
The way this was shot and edited gives me a visceral reaction. Love the rotated camera technique that features throughout the ad.