SMASH

K's Japan · Hakuhodo, Tokyo

Insight

Smashing guitars is iconic but rare.

Idea

Create a guitar designed to be smashed.

Execution

A run of guitars that are designed to be destroyed, helping Japan's rock scene reignite their passion for rock music.

Notes

I don't think a guitar should ever be destroyed, but this is pretty unique and interesting. Seems to obvious to not have already been a thing, very smart.