Smart Cities

Insight

The way cities are design can often leave a lot to the imagination, but simple and smart innovations could have a big impact.

Idea

Create a series of billboards that are purpose built to solve flaws in city design.

Execution

A series of bespoke billboards that improve the outlook of a city.

Notes

The more you unpack the idea, the stronger it gets. It’s intention is simple and clear and It’s execution is the perfect demonstration of that.