Silhouettes

Insight

When it comes to tech it's easy to think that the more is better, but simplicity wins.

Idea

Show music joy in its purest, simplest form.

Execution

A film that shows silhouetted dancers with iPods, celebrating effortless connection to music, highlighting how effortlessly the product fits into your life.

Notes

Apple does things so differently. There isn't really a narrative here, but the way this is executed with such arrogant simplicity is iconic. It treats the iPod as a brand. Everyone knows this ad and anyone who saw it just had to have those white earphones sticking out of their head.