Film
Retail
2015
Shoplifters
Directed by The Layzell Brothers
Insight
If there was a way to steal the latest must-have items that was completely legal, we'd all do it.
Idea
Show footage of people stealing from Harvey Nicols and getting caught as a way prove that the freebies you get on the Harvey Nichols app is a much better way to get products.
Execution
A film that shows a montage of CCTV footage of people stealing form the store.
Notes
This is such a cheeky and low budget way to promote the app. The illustration on the CCTV footage adds so much fun and levity to the videos.